As a publishing business, you?ll likely work with other businesses, rather than directly with consumers. When you serve those businesses, you?ll have the opportunity to offer a variety of services, depending on the specific goals of your business and the kinds of clients you attract. Some clients will likely have a firm grasp on their marketing plan and will only need assistance putting it into action, while others may need more help. The level of service you offer may be what sets you apart from the competition.
Yes, much of the communication that takes place today happens in digital form. No, that does not mean that publishing is dead. There is still plenty of need for printed media in various forms, and publishers who offer quality work for fair prices typically have many clients to serve. If you can carve out a niche in your local area as a reliable and trusted publisher, there is a good chance your business venture can thrive for years.
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