Sub Sandwich Deli Wraps Franchises

The basic cold sub sandwich was the name of the game in this segment for many years. Naturally, competition prompts evolution, and new brands started looking for ways to get an edge against the reigning cold sub behemoths. One option was the hot sub, which over the long term some brands executed better than others. There are different ways of preparing hot sandwiches. While large (and expensive) conveyor ovens are one method, there are simpler, cheaper, and just as effective options available, such as steamers and small ovens. Case in point: one established sub sandwich franchise brand reacted to the hot sandwich threat by introducing a simple heating option for its existing sandwiches, as well as new products created specifically to be hot subs. Another path was the deli wrap, introduced at the height of the carbs-are-evil-and-I-will-eat-only-protein diet craze when consumers were dodging bread as if it were toxic. It?s possible to find franchises dedicated to wraps, but practically speaking, it makes much more sense to adopt existing sandwiches to a wrap format, which is what most brands have done.

Decisions, Decisions

The lesson here is that sub shop franchises are crowded with plenty of brands with products that can be challenging to differentiate in the minds of consumers. A few have unit counts in the thousands. Plenty have counts between 200 and 400, and there is no shortage of smaller up-and-comers. Some brands have tried to stand out with less than stellar success, so picking the right one can be a challenge. In addition, at this time the segment is going through some difficult times in terms of market share. So, while no one predicts the sub sandwich will go the way of the dinosaur, not every one of them will make it over the long haul. Lots of choices and a challenging marketplace: picking the best sub sandwich franchise opportunity sounds like a job tailor-made for Franchise Clique. Find your next investment with our resources today!