The food truck is a relatively inexpensive way to bring a new food concept to an ever-changing audience on a daily basis. For that reason, they are a predominantly urban phenomenon. If you are not artistically creative in the kitchen but like the idea of a restaurant that can follow the crowds, a food truck franchise might be right for you.
In fact, food trucks have been so successful that many QSR franchise brands ordinarily located in traditional fixed sites have a brought in a food truck-based option for their concept. Others are designed specifically for deployment in a truck.
Obviously, space is at a premium in a food truck, something you?ll know firsthand if you?ve ever taken a family vacation in an RV. That means basic kitchen equipment on a small scale and limited storage. Food truck menus are small and focused on a core product, whether that?s tacos, pizza, pasta, coffee, smoothies, or sweets. Limited inventory means limited operating hours as well. Food trucks are best employed for events or for the lunch or breakfast rush.
While a fully outfitted food truck isn?t cheap?you can easily spend $100,000 on one depending on what you sell?it?s still far less expensive than a traditional restaurant. And unlike a traditional restaurant, it can follow your customers. The tradeoff is that the nature of the food truck places some automatic limits on potential revenue. That is something you should clearly understand (and quantify with hard numbers) before settling on a food truck franchise.
Don?t waste time chasing your tail?FranchiseClique can help you narrow the list of food truck franchises to the one that best suits you!