The ?sub sandwich? shop has done well for many years, and that naturally inspired plenty of imitators. It also, however, motivated others to create a differentiator for their brand. The hot sub is at the top of the list and has been executed successfully by several brands.
Consumers have also been clamoring for healthier options for a while, especially compared to traditional fast-food fare. Delis have plenty of menu choices to meet this demand, with leaner meats, bread alternatives (like wraps and pitas), and fresher ingredients. Sandwiches tend to offer more customization options that let customers build a healthier meal, too.
Deli franchises tend to be less expensive, many with total investments ranging from $250,000 to $500,000. Locations are usually in-line, although lower lease costs do tend to come with decreased visibility. Deli franchises also have a number of footprint options in addition to traditional shops, such as convenience store units and even kiosks. These can be a relatively inexpensive way to put your product in front of a robust customer stream.
Inventory requirements can vary widely. More complex menus mean more types of meat, cheese, toppings, and condiments on hand, with more opportunities for spoilage. One major deli brand uses a single type of cheese for its entire menu compared to the five or six that many offer.
Deli franchise opportunities typically number in the hundreds of units, so they tend to be concentrated in certain markets and underrepresented in many others. Your target market can therefore become an important deciding factor when it comes to choosing a brand. The best option is to open adjacent to existing markets in order to take advantage of regional media placements, assuming your brand of choice is marketing in this fashion.
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