Frozen Yogurt Franchises

Any aspiring franchisee is advised to avoid fads, though granted it can sometimes be hard to spot them. Tying your business fate to a franchisor who might or might not survive (or avoid acquisition) when the shakeout comes is hardly the best option. That said, now that frozen yogurt?s fad phase has passed, this may be a much better time to enter the segment. Now that the fad has passed, you can explore opportunities with a clear-eyed understanding of what ?normal? times look like for the business.

Pros And Cons

One of the primary attractions of self-serve frozen yogurt is the low build-out cost. In some cases, it?s possible to get a shop up and running for less than $200,000, which is rare in the restaurant business. The shops are designed to run with only one or two employees, who are relatively low-skilled at that. Every brand has a fairly extensive flavor portfolio, so products can be placed in rotation to attract repeat customers eager to try the next new flavor. Overall, the whole business model is quite simple. Those are the advantages. The main weakness of this segment is its extreme seasonality. Frozen yogurt is very much a summer product (especially when the kids are out of school). At other times of the year, business can be frighteningly slow. The corollary to this seasonality is that some markets (those with warmer weather) are much better suited to the product! A frozen yogurt shop will doubtless do better overall in Florida than in Minnesota or Maine. Another (albeit minor) consideration is that inventory control can be difficult, since product is normally sold by weight. This can make it hard to determine whether staff is grazing on some of those more snackable toppings. Finally, it?s important to ensure that your target market isn?t already saturated with competing shops!

Find A Great Investment

Even now, there are still plenty of great frozen yogurt franchise opportunities available. Let Franchise Clique help you decide on the best brand for you!