The most common type of cafe franchise is the coffee shop (which really means coffee and tea shop). These stores often add baked goods such as pastries or sandwiches to broaden their menu. Other brands diversify in different directions, such as smoothies, doughnuts, or chocolate.
Different cafe brands promote different atmospheres. Some attempt to recreate the ambience of a European street cafe, while others are less exotic. Menus will typically reflect the desired atmosphere. If you?re planning to open in a smaller town, most of your customers are probably looking for familiar Main Street fare like muffins, cookies, and basic sandwiches. More urban or upper demographic locations are likely to support a more European feel. Brands that have high-end wrinkles like roasting coffee in front of the customers or a brunch menu may be more suited for these areas.
While even typical cafe formats are more affordable than many other restaurant franchises, some brands have multiple unit types. Kiosks (both walk-up and drive-through) or ?express? formats are examples of smaller options available with some brands. Note however, that a few brands place a strong emphasis on location, which will mean higher lease costs.
Still more variety can be found in cafe franchises for sale that strive for more unique offerings. Juice bars, healthy food options, and brands that emphasize chocolate or ice cream are good examples.
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